The Central Stockyards platform and Fed Cattle Exchange sale site play a unique role in the U.S. beef industry.
- This is the only site featuring live, transparent, and online live cattle bidding.
- The site uses a timed auction model so the sale moves quickly. Participants login to the sale on-time and stay for the duration of the sale.
- The listings being sold rotate through an online sale ring so users remain on a single screen for the duration of the sale.
- Sale information is instantly transmitted globally to cattle feeders, feeding customers, commodity brokers, and trade media a a key market signal.
What does this mean for advertisers? An unmatched level of audience engagement and interaction. And, most users login on a computer, allowing advertisers to deliver full-featured messages to the audience.